First, I present to you Randy Susan Meyer's 10 Commandments of Book Launching. GENIUS. She knows of what she speaks, because her novel The Murderer's Daughters launches in less than one week. If you're in the Boston area, there will be a book launch party, and donations matching all book sales that night will go to The Home for Little Wanderers.
Second, we have some advice from Joan Wickersham... she was told that the original source of this advice was Dostoyevsky but was unable to confirm the attribution. Whoever said it first, it's good:
Every story has three versions: the version you tell your friends, the version you tell yourself, and the version you're afraid to tell yourself.
Write the third one.
Finally, we have a great post on pushing yourself by Mur Lafferty. It comes complete with a photo from Cake Wrecks... please tell me you all already knew about Cake Wrecks.